Facebook Now Knows What You’re Buying at Drug Stores
In an attempt to give advertisers more information about the effectiveness of ads, Facebook has partnered with Datalogix, a company that “can track whether people who see ads on the social networking site end up buying those products in stores,” as The Financial Times’s Emily Steel and April Dembosky explain. Advertisers have complained that Facebook doesn’t give them any way to see if ads lead to buying. This new partnership is their response. The service will link up the 70 million households worth of purchasing information that Datalogix has with Facebook profiles so they can see if the ads you see changes the stuff you buy and tell advertisers whether their ads are working.
Full Story: The Atlantic Wire